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Effortlessly stylish , versatile and accessible .

Shollyjaay prides itself in producing effortless, ethically designed limited edition collection. Manufactured in London for the everyday woman, every Design is named after influential Black women in history and has been carefully crafted into clothing you will cherish season after season.

The Designer

Shola Ajayi is a British born, Nigeria descent designer based in London. 

Graduated from Ravensbourne university in the year 2012 with a BA Degree in Womenswear. Her Graduate collection was shortlisted for the ethical award at the Graduate fashion week where she emerged as the runner-up. This led to a collaboration with Livia Firth (the founder of Eco-age) on her red-carpet dress worn for the Toronto film festival. 

She went on to Launch her bespoke label where she uses traditional hand-woven fabric to create unique and elegant pieces. 

Shola is also the founder and creative director of Alosh London. A brand she created to reflect her larger than life personality.